Here’s exactly what we’ll do for your Facebook ads in the first month:

✅ Week 1 – Split Test Creatives

We will split test different image versions to discover which resonates best with your audience

✅ Week 2 – Split Test Ad Copy

We will test and compare different types of text and different headlines, to understand which combinations are winning your enquiries

✅ Week 3 – Split Test Target Audiences

Now that we’ve determined the best-performing text, headlines and images, we will test and measure different audiences, to find which works best

✅ Week 4 – Focus on the winners!

For the final week of your first month, we’ll be focusing your full daily budget into the best-performing images, text, headlines, and audiences, to maximise your enquiries.

Here’s exactly what we’ll do for your Google Ads in your first month:

✅ Week 1

We’ll set up Responsive Search Ads with up different headlines, descriptions, site links and images (where permitted), together with a range of the most relevant and popular keywords and phrases, so we can start to understand which searches work best for you

✅ Week 2

Based upon last week’s data, we’ll start to exclude some traffic (negative keywords), and add more relevant keywords and phrases to attract the right searchers. We’ll set more specific match types as appropriate to help make your clicks more fine-tuned, relevant, effective, and cost-effective

✅ Week 3

As we start to see how your ad is performing against your local competition, we’ll adjust bids as necessary to get your ad into the most optimum positions, so that we can make best use of your budget

✅ Week 4

We’ll determine which headlines and descriptions are working best for you, adding more or adjusting where necessary. We’ll refine keywords and phrases, excluding any irrelevant, low-converting, or less-useful phrases to make better use of your budget. We’ll adjust the campaign’s Conversion goal if required, all according to your campaign results